The best memories should not end up scattered across six phones.

I'm Max Khan, the founder and builder of Passboards. I made it because the moments we care about most are usually shared: trips, parties, teams, clubs, and the people we keep coming back to. But the photos from those moments are often split between camera rolls, group chats, and links nobody can find later.

The question behind Passboards started earlier. When I played football in high school and traveled with friends, we would all post versions of the same moment: the same game, or the same group photo from a lake trip to Tahoe, on separate Instagram profiles. Everyone could feel the redundancy. The experience belonged to all of us, but the social product kept turning it into a set of individual posts.

Why can't social media be organized around the events we share together, instead of always centering the individual?

Passboards gives a group one lasting place to collect the whole story. Everyone can add what they saw, keep it organized, and return to it long after the chat has moved on.

I'm building Passboards close to the people using it. Their feedback shapes the product directly. The goal is simple: make it easier to hold onto a shared life without turning those memories into content for an advertising machine.