Passboards.01
Sponsored posts
Clearly labeled brand posts designed to appear naturally in eligible feeds without pretending to be something a friend shared.
Advertising partners
Partnerships that belong in the moment.
Passboards plans to open a limited advertising program for brands that have a real reason to be part of what people do together. Future partners will be able to place sponsored posts and sponsored boards in eligible feeds, with clear labeling and product-level privacy boundaries.
The goal is not to fill every surface with ads. It is to create a small number of useful, well-made partnerships that can introduce an experience, support a community, or give a group something worth collecting and sharing.
Planned formats
Native to the product. Never disguised as a person.
These concepts describe the direction of the program, not inventory available for purchase today. Exact formats and eligibility will be tested before a broader launch.
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Sponsored boards
Brand-hosted collections for launches, destinations, events, and cultural moments that people can explore, follow, and choose to join.
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Experience partnerships
Thoughtful campaigns built around something people can actually do together, from a trip or game to a live event or community activation.
The trust contract
Advertising should fund the product without owning the memory.
People should not have to trade the privacy or integrity of their shared history for Passboards to build a durable business.
Always recognizable
Every paid placement should carry an unmistakable sponsor label and a clear brand identity. Advertising should never impersonate a person, club, or organic recommendation.
Private stays private
Buying a placement would not grant access to private boards, club membership, messages, media, or conversations. Partnership tools must respect the same boundaries as the product.
Useful before frequent
Relevance, placement quality, frequency limits, and user controls matter more than maximizing impressions. A campaign should add context or opportunity instead of interrupting it.
Measured with restraint
Future reporting should help partners understand delivery and meaningful engagement without turning personal memories into a data product.
Who we want to meet
Brands with something worth doing together.
The strongest early partners will understand that Passboards is organized around groups and experiences, not passive audience segments. We are especially interested in teams that can create value before asking for attention.
- Travel, hospitality, and destinations
- Sports, entertainment, and live events
- Cameras, media, and creative tools
- Consumer brands built around shared experiences
- Local experiences and community organizations
- Agencies with a strong native-content point of view
A future pilot path
Start with the shared experience, then design the placement.
01 · Context
Understand the brand, audience, objective, timing, and real-world experience behind the idea.
02 · Concept
Choose a post, board, or partnership concept that fits naturally into Passboards.
03 · Safeguards
Define labeling, eligibility, frequency, moderation, user controls, and privacy boundaries before launch.
04 · Pilot
Run a limited test, learn from people using the product, and expand only if the placement earns its space.
Early partner interest
Help shape an advertising product people can trust.
Email Max with your company, campaign objective, audience, timing, geography, preferred format, and an approximate budget range. Early conversations are exploratory and do not guarantee inventory or a launch date.
Contact [email protected]